Privacy Policy

Last modified: 30 May 2025

Overview

About us and how to contact us
Better Games Club provides free games online and processes your personal information when you play our games. If you have any questions about our data practices, your rights or have any concerns or complaints, you can contact us at:
Email: [email protected]

We comply with the UK General Data Protection Regulation (UK GDPR) and the UK Data Protection Act 2018 when processing personal data of users in the United Kingdom.
Where applicable, "GDPR" refers to either the UK GDPR or the EU GDPR, depending on your location.

Introduction

This privacy policy (“Policy”) informs you of your choices and our practices in relation to your personal information (“Information”). “Better Games Club”, “we” or “us” refers to Better Games Club, a company registered in the UK.

We are the data controller for your information under applicable data protection laws, including UK GDPR. If you do not agree with this Policy, you must not play any of the Games.

1. Personal Information We Collect

Information You Provide

  • Registration info (email, username, avatar)
  • Third-party logins (Facebook/Google name, profile picture, email)
  • Support data (name, username, Game ID, device info)
  • Survey responses
  • In-game chat and communication
  • Friend invitations (email addresses) (Website only)

Automatically Collected Information

  • Device and network identifiers (IP, MAC, device ID, location, etc.)
  • Game usage logs (events, scores, timestamps, anti-cheat detection)
  • Cookies and similar technologies

See our Cookie Policy for more details.

Information from Third Parties

  • Analytics providers
  • Advertising partners
  • Payment processors
  • Third-party platforms (Facebook, Google, Apple)

2. How We Use Your Personal Information

Purpose Type of Data Legal Basis (UK GDPR)
Provide games and featuresUsername, email, gameplay dataContract (Art. 6(1)(b))
Support and respond to user queriesEmail, Game ID, support ticketsContract (Art. 6(1)(b))
Improve and monitor game experienceDevice info, gameplay, analyticsLegitimate interest (Art. 6(1)(f))
Send game promotionsGameplay data, geolocationLegitimate interest (Art. 6(1)(f))
Show personalized adsAdvertising ID, device data, in-game behaviorConsent (Art. 6(1)(a)) or Legitimate interest
Fraud detection, dispute resolutionUsage logs, device data, support logsLegitimate interest or Legal obligation (Art. 6(1)(f)/(c))
Conduct surveysSurvey content, profile infoLegitimate interest (Art. 6(1)(f))

3. Who We Share Your Personal Information With

  • Other players (profile and in-game activity)
  • Service providers (e.g., AWS, Zendesk, Adjust, Flurry)
  • Social media platforms (Facebook, Google)
  • User acquisition and advertising partners
  • Payment processors (Apple, Google, Amazon, Facebook, Xsolla, Cardiful)
  • Third-party developers of published games
  • Group companies of Better Games Club
  • Legal and regulatory authorities
  • Corporate transactions (merger, acquisition, bankruptcy, etc.)

4. Where We Process Your Information

Your Information is processed in various countries including the UK, Ireland, Portugal, the US, and others.

When we transfer personal data outside the UK, we implement appropriate safeguards such as the UK International Data Transfer Agreement (IDTA) or Standard Contractual Clauses (SCCs).

5. Your Rights

  • Access your data
  • Rectify incorrect or incomplete data
  • Delete your data
  • Restrict or object to processing
  • Data portability
  • Withdraw consent (where applicable)
  • Lodge a complaint with the UK ICO at ico.org.uk

Email us at [email protected] to exercise these rights.

Data Retention

We only retain personal data for as long as needed to fulfill the purposes described in this policy; however, retention will not exceed up to 24 months.

Children and Children’s Personal Data

Our website, apps, and services are targeted at persons over the age of 18.

If we have reason to believe that we hold personal data of a person under that age in our databases without having consent from the parent or legal rights holder, we will delete that personal data.

Security

We use a variety of security measures to protect your data, including hashed passwords and encryption. However, transmission over the internet is never fully secure.

Third Party Privacy Practices

Our Games may link to Third-Party Services (e.g., Facebook, Google). These services collect and use your data according to their own privacy policies. We are not responsible for their practices.

Changes to This Privacy Policy

Any changes will be published here. For significant changes, we’ll notify you via our Website or in-game.

Representation & DPO

We are currently not required to appoint a Data Protection Officer (DPO). This may change based on future UK legal requirements.

For EU users, we have appointed the following representative in the EU under GDPR Article 27:

Maxim Dekker
PrivacyBridge BV
Tolweg 7A
3815 KG Amersfoort
Netherlands
Email: [email protected]

For UK users, we are registered in the UK.

Addendum 1 – California Privacy Rights

Applies only to residents of California

Categories of Personal Information Collected and Shared

Includes: Identifiers, geolocation, in-game activity, device data, advertising engagement, payment records.

Your CCPA Rights

  • Know what personal information we collect, use, or disclose
  • Access your specific personal information
  • Request deletion of your data
  • Opt-out of “sale” of personal information
  • Not be discriminated against for exercising your rights

To exercise these rights, visit our web form or email [email protected].

Sale of Personal Information

We use cookies and advertising tools which may be considered “sales” under CCPA. You may opt out via in-game settings or our Privacy Settings web form.

Do Not Track

We do not respond to “Do Not Track” signals as there is no uniform industry standard.